TV Article

Jinglehouse rock

We breakdown the familiar tunes in the TV ads for Volvo, Intel, and more

It keeps happening to us, too: Every time we reach for the remote to skip a commercial break, we're sucked in by some ad featuring an obscure musical favorite. Here are some current spots boasting cool tunes that keep us from clicking.

Spot: Volvo's S80 ad
You hear: A loungey groove with a woman asking ''How do I look?''
The song: French DJ Dimitri From Paris' ''Une Very Stylish Fille,'' off his 1998 album Sacrebleu

Spot: Intel's sock-monkey ad for the Pentium III processor
You hear: A rhythm-heavy Brazilian tune
The song: Jorge Ben's ''Ponta de Lanca Africano (Umbabarauma),'' available on the 1989 compilation Brazil Classics 1

Spot: Adidas' ad featuring soccer star David Beckham
You hear: '60s-ish electronica
The song: Fatboy Slim's ''Soul Surfing,'' from last year's You've Come a Long Way, Baby

Spot: The Gap's Khaki Soul
You hear: A bluesy dude singing about ''a lovely day''
The song: Bill Withers' 1977 ''Lovely Day,'' included on 1994's Lean on Me: The Best of Bill Withers

Originally posted May 28, 1999 Published in issue #487 May 28, 1999 Order article reprints

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