UPN
TOTAL VIEWERS: 2.7 million (down 31 percent)
ADULTS: 18-49 1.4 million (down 31 percent)
It was a record-setting year at UPN...for futility. Not once, but twice the net set new lows — in total viewers and the 18-49 demo. At the start of last season, CEO Dean Valentine fancied the catchphrase, "UPN for UPS'' — programming for delivery guys, i.e., the common man. Unfortunately, it was a pretty uncommon man who tuned into the sixth net. "Nothing worked," sums up Berman.
BEST MOVES: A great lunch spot opened across the street from UPN's offices (sorry, couldn't resist). Seriously though, Dilbert offered a slight ratings bump on Mondays, and a wrestling special scored such huge numbers, the WWF will be weekly this fall.
WORST MOVES: Everything else.

*Average number of viewers per night, through May 23 (percent change from 1997-98)

Originally posted Jun 04, 1999 Published in issue #488 Jun 04, 1999 Order article reprints
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