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For all the noise about holiday online shopping, which retail sites clicked with buyers? Amazon ruled as usual in December, but sites like eToys and Macy's showed notable growth. Now, where's the return online?
ALL SITES WWW... VISITORS*
1 America Online aol.com 28,255,000 2 Yahoo! yahoo.com 26,843,000 3 GeoCities geocities.com 18,977,000 4 Microsoft Network msn.com 18,707,000 5 Netscape netscape.com 17,548,000 6 Excite excite.com 14,386,000 7 Lycos lycos.com 13,152,000 8 Microsoft microsoft.com 13,010,000 9 Blue Mountain Arts bluemountainarts.com 12,315,000 10 Infoseek infoseek.com 11,959,000 11 AltaVista altavista.com 11,217,000 12 Tripod tripod.com 10,924,000 13 Xoom xoom.com 10,419,000 14 Angelfire angelfire.com 9,732,000 15 Hotmail hotmail.com 9,661,000 16 Amazon.com amazon.com 9,134,000 17 RealNetworks real.com 7,572,000 18 Ziff-Davis Online zdnet.com 5,902,000 19 Hotbot hotbot.com 5,612,000 20 Infospace infospace.com 5,566,000
SHOPPING SITES WWW... VISITORS
1 Amazon.com amazon.com 9,134,000 2 Barnes & Noble** barnesandnoble.com 4,692,000 3 eToys etoys.com 3,851,000 4 CDnow cdnow.com 2,694,000 5 Music Boulevard musicblvd.com 2,686,000 6 Spree.com spree.com 1,386,000 7 Netmarket netmarket.com 1,381,000 8 Macys.com macys.com 1,330,000 9 Wal-Mart.com wal-mart.com 1,291,000 10 Buy.com buy.com 1,257,000
*SOURCE: MEDIA METRIX, DECEMBER 1998. ''VISITORS'' REFERS TO ''UNIQUE VISITORS,'' I.E., THE ESTIMATED NUMBER OF UNDUPLICATED VISITORS TO EACH SITE BASED ON A SAMPLE OF 40,000 PEOPLE UNDER MEASUREMENT.
**INCLUDES SALES SITES ON BOTH THE WEB AND AOL.
