Movies do it. TV does it. So why can't music have coming attractions? Well, now it does. Fans who let their Britney Spears CD ...Baby One More Time keep running after the last song fades will hear a preview of three tracks from Millennium, the new Backstreet Boys album due in May. The synergistic move was the brainchild of Jive Records, the label that Spears and the Boys share. Though the company declines to comment, Max Martin, who produced songs on both albums, says the promotional gimmick (''You have to do whatever it takes to make people interested'') may be the wave of the future. But the experiment has left Spears feeling exploited. Says the singer, ''If I would've known I had a choice, I wouldn't have done it.'' Baby, no more times?


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