How will Will & Grace fare in the Thursday-night hot seat?
Last summer, NBC gave each main cast member of the promising
freshman sitcom a brand-new convertible Porsche Boxster. But
this spring, the net delivered W&G an even better present: the
hallowed Thursday-at-9 p.m. slot (previous tenants? Cheers,
Seinfeld, and Frasier). No doubt the comedy fared well last
season on Tuesdays against ABC hit Dharma & Greg, but can a show
with 11.8 million viewers (Seinfeld averaged 34.1 million in its
last season, while Frasier averaged 19.2 million in 1999-2000)
hold its own against a Thursday edition of Who Wants to Be a
Millionaire? ''It makes sense in that Millionaire does skew older
and Will & Grace skews younger,'' offers one rival network exec.
''Will & Grace is certainly on the rise, but I still think it's
more limited than Frasier.'' In other words, W&G definitely has
more Gen-X street cred than the Kelsey Grammer comedy, but its
hipper vibe (not to mention those blatantly homosexual high
jinks) may not reel in as many total viewers. Still, the combo
of that sexy demographic and Thursday night ''when a lot of the
movie studios advertise their films,'' points out TN Media senior
VP of research Steve Sternberg means at least the Peacock's
accounting department should be having a gay old time.
If Michael Richards' pilot was good enough for NBC to pick up,
why are they now retooling it?
Although Richards registered well with test audiences, you gotta
keep this in mind: Even Jerry Seinfeld couldn't single-handedly
make his sitcom a hit. That's why NBC has asked Richards'
producer, Castle Rock, to come up with an ensemble comedy, not
just a solo gig for the erstwhile Kramer. ''It will change from
his character running a business out of his apartment to his
running a detective agency,'' says one network insider. And while
there have been no supporting-cast announcements just yet, don't
be surprised to see a few familiar faces filling the gumshoe
agency (NBC recently flew Saturday Night Live's Tim Meadows in
for a meeting and then offered him a role). What won't change is
the star's patented buffoonery, which is the ''funniest stuff in
the show,'' according to one source (in fact, those slapstick
scenes were all NBC presented to advertisers last month in New
York). Says the insider: ''People loved seeing that stuff.''
What is CBS thinking pitting Bette Midler's fall sitcom against
Who Wants to Be a Millionaire on Wednesdays?
The Eye argues that its Sunday movie, along with NBC's Frasier,
have proved they can stand up to the power of Regis Philbin.
Both have (on rare occasions) beaten Millionaire. ''Obviously, we
have a lot of confidence in Bette!, and expect it to be one of
our stronger players this fall,'' says CBS' senior VP of
scheduling, Kelly Kahl. ''And with so many Millionaires on the
schedule, you can't run and hide from all of them.'' ABC, not
surprisingly, believes the Eye's not seeing straight. ''Even
though Millionaire does great with young adults, it's also No. 1
with [CBS'] 50-plus viewers,'' boasts the Alphabet's head of
scheduling, Jeff Bader. ''It's actually tougher for CBS to go up
against Millionaire.'' Attention, cherished AARP members: You may
need to buy an extra TV set to solve this Wednesday-night
conundrum.
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