Biting the Ballot
It's safe to assume there are at least six people who aren't too
pleased with Emmy's new voting system (which allowed TV academy
members to screen tapes at home and vote by mail). The folks
deciding the Best Comedy category, for example, nearly didn't
get one of the four episodes submitted by Friends. Chris Rock is
probably peeved too, since his name was mistakenly left off the
ballot for Best Variety Special. And let's not forget how that
truck carrying all those Everybody Loves Raymond videotapes got
hijacked early on. ''This is what they get for no longer having
monitors over voters,'' says Emmy historian Tom O'Neil, a
proponent of the old system, in which voters were sequestered at
a hotel. ''It's going to take a while to catch these things.''
Although the glitches were frustrating and time-consuming
(voters were sent new ballots with Rock's name, while new
Friends and Raymond episodes were soon dispatched), the
experiment to overhaul the much-criticized system proved mostly
successful: Four times as many voters participated this year
(from roughly 600 to more than 2,600). But will the new process
finally put an end to the monopoly of such perennial winners as
Dennis Franz (nominated for Best Actor in a Drama) and John
Lithgow (nominated for Best Actor in a Comedy)? The TV academy
is optimistic. ''We'll know on the night of [Sept.] 10th [by] how
the room feels,'' says chairman Meryl Marshall. ''I expect the
buzz to be quite positive.'' Hopefully, that's code for: James
Gandolfini, get your speech ready.
Eye Sore
While we can thank Survivor for a summer of good entertainment,
we can also curse it for overloading us with fall TV promos. Is
anyone not sick of seeing Bette Midler hoist her breasts or
hearing The Fugitive's Tim Daly exclaim ''I didn't kill my
wife!''? Well, CBS isn't. ''The general rule is that there's no
such thing as too much frequency,'' says exec VP of research
David Poltrack. ''Fans may think you're overdoing it but they'll
still watch the show. The promos tend to be the most irritating
to those who aren't going to tune in. So there's no downside.''
Actually, there is one: ''When you only have 22 minutes of
material from a pilot, you do risk letting viewers see every
frame in the promo,'' says NBC Agency president John Miller. But
if a show has high viewer awareness (and that's certainly the
case with Bette and The Fugitive), then don't expect a change
anytime soon. NBC promises at least 14 to 15 promos per night
during the Olympics, and not all are going to be fresh and
exciting. ''We do get sick of our promos way before viewers do,''
Miller admits. Wanna bet?
And so on ...
Just Shoot Me has wooed Mr. Show's David Cross back
to reprise his role as Elliott's (Enrico Colantoni) dunderheaded
brother, perhaps for November sweeps. Last year, Cross'
appearance as slow Donnie helped the NBC series garner an Emmy
nomination for comedy writing.
Additional reporting by Tricia Johnson


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