Where his debut was a barking homage to mentor DMX, the solid follow-up Rule 3:36 is a soft-focus close-up of Ja Rule's sensitive side. ''Put It on Me'' and ''I Cry'' showcase a budding loverman, lyrically capable of that rarest of rap expressions sincerity. (If the delivery borrows from Tupac at his treacliest, so be it.) Dodge the filler, hit repeat on ''Between Me and You,'' and you have another rap rarity a moderately ambitious, moderately successful sophomore album. B


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