And About That Strange Logo ...

While big companies spend millions developing immediately identifiable logos, others, like Napster (see above story), take a different approach. ''I was so busy writing code, that I don't remember how the cat idea came about,'' says 20-year-old Napster creator Shawn Fanning. ''A friend designed it. We thought it looked really cool.'' Others agree. According to Allen Adamson, managing director of Landor Associates — the image-management firm that put the tab on Levi's and turned Pepsi cans blue — the green-eyed feline sends the right message: ''It's challenging and aggressive. It says, 'We're the underdog. We're the new kid on the block [and] we are the antiestablishment.''' It seems a lot of people are glad that Fanning let the cat out of the bag.