Better known as Lucky to Be a Woman, What a Woman! is a romantic comedy lighter than lint and about as enchanting, but it captures Loren on the road from homemade Italian sex bomb to vulgarized Hollywood pinup. As a shop girl with modeling aspirations, she's wooed by a raffish photographer (Mastroianni) and a sugar daddy agent (Boyer). Muddy dubbing renders Mastroianni charmlessly glib, but Loren, of the twin-missile bosom and incendiary eyebrows, duly detonates. C


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