EW's GRADE
B-

Details Writer: Stanley Bing; Genre: Fiction

Lloyd's corporation is on the edge of a risky multinational venture, and Lloyd is ''It,'' the company man in charge of making it all happen. Subtitled A Novel of Business, Lloyd: What Happened? is structured as a hefty marketing presentation, mixing pie charts and diagrams with salacious office gossip. Bing, a CBS exec with a monthly column in Fortune, describes Lloyd's life with color bar graphs charting his income versus his overall happiness, what he eats, what he thinks, and whom he gets to yell at. Though the illustrations do add some zing, this business satire lacks the snap of, say, Dilbert. B-

Originally posted Apr 17, 1998 Published in issue #427 Apr 17, 1998 Order article reprints

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