Which means moviegoers shouldn't expect previews to rediscover subtlety any time soon. "So many people say 'I've just been to this movie and the trailer gave away everything,'" says Murray. "But what got them into the movie? The trailer! So from a marketer's point of view, the trailer was effective."

(Additional reporting by Kristen Baldwin and Lilly Ock)

Originally posted Jul 10, 1998 Published in issue #440 Jul 10, 1998 Order article reprints
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