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Purveyor of books, music, and now video, Amazon.com rules the list of top shopping sites. In fact, it received nearly twice the number of hits in October as its closest competitor -- and arch rival -- Barnes & Noble. ALL SITES WWW... VISITORS*
1 Yahoo! yahoo.com 29,344,000 2 America Online aol.com 28,256,000 3 Microsoft microsoft.com 22,004,000 4 Netscape netscape.com 20,857,000 5 GeoCities geocities.com 19,244,000 6 Excite excite.com 15,858,000 7 Lycos lycos.com 14,110,000 8 Infoseek infoseek.com 12,593,000 9 Microsoft Network msn.com 12,255,000 10 AltaVista altavista.com 11,268,000 11 Tripod tripod.com 10,080,000 12 Angelfire angelfire.com 9,474,000 13 Hotmail hotmail.com 9,018,000 14 Blue Mountain Arts bluemountainarts.com 8,175,000 15 Xoom xoom.com 8,145,000 16 RealNetworks real.com 7,702,000 17 Ziff-Davis Online zdnet.com 7,476,000 18 Amazon.com amazon.com 7,387,000 19 Switchboard switchboard.com 6,273,000 20 Snap snap.com 5,672,000
SHOPPING SITES WWW... VISITORS
1 Amazon.com amazon.com 7,387,000 2 Barnes & Noble** barnesandnoble.com 3,751,000 3 eBay ebay.com 3,377,000 4 Columbia House Online columbiahouse.com 3,058,000 5 Music Boulevard musicblvd.com 2,308,000 6 Classifieds2000 classifieds2000.com 2,260,000 7 CDnow cdnow.com 2,144,000 8 C|net Commerce shopper.com 1,808,000 9 Spree.com spree.com 1,661,000 10 eToys etoys.com 1,647,000
*SOURCE: MEDIA METRIX, OCTOBER 1998. ''VISITORS'' REFERS TO ''UNIQUE VISITORS,'' I.E., THE ESTIMATED NUMBER OF UNDUPLICATED VISITORS TO EACH SITE BASED ON A SAMPLE OF 30,000 AT-HOME AND AT-WORK WEB USERS MEASURED IN THE CALENDAR MONTH. **INCLUDES SALES SITES ON BOTH THE WEB AND AOL.
