All of a sudden, success has crept up on suspense writer Tami Hoag. ''She certainly has to get one of the 'coming on strongest and fastest' awards,'' says Bantam president and publisher Irwyn Applebaum, who touts the ex-romance novelist as one of his company's most valuable assets. Hoag's first thriller, Night Sins, will air on CBS in February as a four-hour miniseries (starring Valerie Bertinelli as police investigator Megan O'Malley). Its sequel, Guilty as Sin, visited the presses 10 times in hardcover and is already in its fourth printing as a paperback. The books have a formidable total of 2.5 million copies in print -- a number due to increase with the author's March release, A Thin Dark Line. Still, the temptation to call her fans Hoagies is irresistible.

FICTION WEEKS ON LIST 1 AIRFRAME Michael Crichton, Knopf, $26 5 2 THE CLINIC Jonathan Kellerman, Bantam, $24.95 2 3 DRUMS OF AUTUMN Diana Gabaldon, Delacorte, $24.95 2 4 THE DEEP END OF THE OCEAN Jacquelyn Mitchard, Viking, $23.95 18 5 SILENT WITNESS Richard North Patterson, Knopf, $25.95 1 6 THE NOTEBOOK Nicholas Sparks, Warner, $16.95 13 7 THE FALLEN MAN Tony Hillerman, HarperCollins, $24 7 8 THE LAWS OF OUR FATHERS Scott Turow, Farrar, Straus & Giroux, $26.95 12 9 EXECUTIVE ORDERS Tom Clancy, Putnam, $27.95 21 10 THE UNLIKELY SPY Daniel Silva, Villard, $25 1

NONFICTION

1 A REPORTER'S LIFE Walter Cronkite, Knopf, $26.95 5 2 ANGELA'S ASHES Frank McCourt, Scribner, $24 17 3 MAKE THE CONNECTION Bob Greene and Oprah Winfrey, Hyperion, $18.95 17 4 MASTERING THE ZONE Barry Sears, Ph.D., ReganBooks, $25 2 5 MEN ARE FROM MARS, WOMEN ARE FROM VENUS John Gray, HarperCollins, $23 196 6 SIMPLE ABUNDANCE Sarah Ban Breathnach, Warner, $17.95 42 7 THE ZONE Barry Sears, Ph.D., with Bill Lawren, ReganBooks, $24 43 8 MY SERGEI: A LOVE STORY Ekaterina Gordeeva, with E.M. Swift, Warner, $18.95 11 9 LIVING FAITH Jimmy Carter, Times Books, $23 4 10 DOGBERT'S TOP SECRET MANAGEMENT HANDBOOK Scott Adams, HarperBusiness, $16 12

MASS-MARKET PAPERBACKS

1 THE RULES: TIME-TESTED SECRETS TO CAPTURING THE HEART OF MR. RIGHT Ellen Fein and Sherrie Schneider, Warner, $5.99 14 2 THE HORSE WHISPERER Nicholas Evans, Dell, $7.50 14 3 FIVE DAYS IN PARIS Danielle Steel, Dell, $6.50 2 4 THE FINAL JUDGMENT Richard North Patterson, Ballantine, $6.99 5 5 DR. ATKINS' NEW DIET REVOLUTION Robert C. Atkins, M.D., Avon, $6.50 2 6 GUILTY AS SIN Tami Hoag, Bantam, $6.50 1 7 THE HUNDRED SECRET SENSES Amy Tan, Ivy, $6.99 9 8 THE CRY OF THE HALIDON Robert Ludlum, Bantam, $7.50 9 9 ABSOLUTE POWER David Baldacci, Warner, $7.50 13 10 THE LOST WORLD Michael Crichton, Ballantine, $7.99 18

SOURCE: PUBLISHERS WEEKLY