Cyberspace has become a growing problem for studios, since any stagehand with a PowerBook can gab about a production without fear of reprisal. "When you release information online you have the option to be anonymous," says an exasperated industry executive. "There is a loss of control here."
Which simply adds to the studios' sense of urgency to keep things quiet. In the end, competition and big investments aside, Hollywood execs say the main concern is still the ticket buyer. "Secrecy is maintained always with the audience in mind," says Levy, "to let them see the movie fresh." If only the same could be done for the popcorn.
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