''I will not be turned into...shiny wax fruit!'' was Bette Davis' memorable protest as she submitted to Hollywood photographer George Hurrell. But that was publicity in those days — total embalmment in the glamour still. This exquisitely executed book by Mark A. Vieira, Hurrell's Hollywood Portraits, shows the cosmetic glazes and lighting tricks behind Hurrell's lost art and reports on the few, like Greta Garbo, who wouldn't submit to his manipulations. The pictures fulfill their mission: snatching at immortality. A
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