A Super Dilemma

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Another problem: As heroes go, Superman may not be bankable right now. On TV, Lois & Clark has plummeted faster than a speeding bullet in the Neilsens. ABC even yanked the show during May sweeps. (Reportedly, the network renewed the series only as part of a package deal with the Warner-syndicated Rosie O'Donnell Show.) In the comic world, Superman is still one of DC's best-sellers, but its sales and hipness lag behind more cutting-edge titles like Spawn and The X-Men. "He's an institution, but he's definitely not as cool," says Pete Bonavita, manager of New York's comic-book mecca Forbidden Planet.

All of which suggests that a Superman feature franchise may not be a sure thing. "This is either going to be the great new superhero drama or the biggest flop of all time," says one high-level Warner source. "Let's face it, [Superman is like]that friend you had who tried to act hip, talk hip, and dress hip...but was really just a nerd."

Originally posted May 16, 1997 Published in issue #379 May 16, 1997 Order article reprints

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