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FOX'S COVERAGE of the annual All-Star Game was hardly a home run; in fact, it was the lowest rated in history and saw a steep decline in male viewership. But the network was quick to scramble for a victory -- of sorts: Compared with NBC's coverage of the game a year ago, viewership was up 37 percent among teens and 13 percent for children. More significantly, even with the weaker ratings, the game was strong enough to place second and give Fox its best Tuesday numbers since the network's World Series coverage last fall. ABC fouled out in its efforts to widen the audience for its late-night talker Politically Incorrect (82nd) with a primetime special; airing opposite an ER repeat, it pulled in just 5.5 million viewers -- 3.7 million less than newsmag Turning Point had attracted in the same spot the previous week.
TOP 30
VIEWERS* LAST WEEK
1 17.0 SEINFELD (r) NBC, Thursday, 9 p.m. 4 2 16.7 BASEBALL: ALL-STAR GAME Fox, Tuesday, 8:35 p.m. -- 3 16.3 20/20 ABC, Friday, 10 p.m. 20 4 15.8 ER (r) NBC, Thursday, 10 p.m. 9 5 14.6 PRIMETIME LIVE ABC, Wednesday, 10 p.m. 6 6 13.8 TOUCHED BY AN ANGEL (R) CBS, Sunday, 8 p.m. 3 13.8 SUDDENLY SUSAN (R) NBC, Thursday, 9:30 p.m. 11 13.8 60 MINUTES CBS, Sunday, 7 p.m. 1 9 13.2 DATELINE NBC NBC, Monday, 10 p.m. 4 10 13.1 HOME IMPROVEMENT (R) ABC, Tuesday, 9 p.m. 8 11 12.9 DATELINE NBC NBC, Tuesday, 10 p.m. 2 12 12.2 FRIENDS (R) NBC, Thursday, 8 p.m. 19 13 12.0 48 HOURS CBS, Thursday, 10 p.m. 47 14 11.7 DATELINE NBC NBC, Friday, 9 p.m. -- 15 11.6 MEN BEHAVING BADLY (R) NBC, Thursday, 8:30 p.m. 16 16 11.0 THE DREW CAREY SHOW (R) ABC, Wednesday, 9 p.m. 38 17 10.7 SABRINA, THE TEENAGE WITCH (R) ABC, Friday, 9 p.m. 77 18 10.6 THE X-FILES (R) Fox, Sunday, 9 p.m. 14 19 10.5 SUDDENLY SUSAN (R) NBC, Monday, 9:30 p.m. 23 10.5 WALKER, TEXAS RANGER (R) CBS, Saturday, 10 p.m. 12 21 10.3 CLUELESS (R) ABC, Friday, 9:30 p.m. 84 10.3 SPIN CITY (R) ABC, Tuesday, 9:30 p.m. 14 23 10.1 MOVIE: THE GODFATHER PART III, PART 1 (R) CBS, Sunday, 9 p.m. -- 24 9.9 COSBY (R) CBS, Monday, 8 p.m. 28 9.9 MOVIE: CHASERS NBC, Sunday, 9 p.m. -- 9.9 MOVIE: I SPY RETURNS (R) CBS, Wednesday, 9 p.m. -- 27 9.8 EVERYBODY LOVES RAYMOND (R) CBS, Monday, 8:30 p.m. 36 9.8 MOVIE: A STRANGER TO LOVE (R) CBS, Tuesday, 9 p.m. -- 29 9.7 UNSOLVED MYSTERIES (R) NBC, Friday, 8 p.m. 63 9.7 MAD ABOUT YOU (R) NBC, Tuesday, 8 p.m. 31
* IN MILLIONS WEEK OF JULY 7-13, 1997 (R) RERUN SOURCE: NIELSEN MEDIA RESEARCH
