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Before we knew his name, we knew his hat. The recent success of Jamiroquai owes a lot to singer Jay Kay's tall, extra-fuzzy topper, made by Brit designer Brian Harris. Kay, 26, admits his signature mad hatting is a bit of self-promotion. ''It's difficult,'' Kay says, ''to forget someone with a strange name you can't pronounce -- and a large hat.'' Knockoffs of the Dr. Seuss-style hat are cropping up in flea markets. Even Louis Vuitton has tipped its cap by giving Kay a chapeau covered in its logos. ''I'm particular about the hats I wear,'' says Kay, ''and when I pulled it out of the box, I thought it wasn't going to work. But actually I liked it [because] it's so malleable.'' But what's underneath the hat worn by this cat? ''Just some fast-receding hair,'' says Kay, ''and the remnants of a brain.''
-- Tricia Laine, with additional reporting by Kate Pavao
