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Playing hard to get is the oldest trick in the book -- hey, wait a sec, now it is a book! Nay, an industry, complete with support groups, a newsletter, and pricey private consultations with authors Ellen Fein and Sherrie Schneider. But the cornerstone is the Warner paperback, with its set of stern tips (''Don't call him and rarely return his calls'') that the authors swear will lead to nuptials if followed scrupulously. Antifeminist drivel? About 800,000 people don't think so. At least, they're curious (or marriage hungry) enough to buy the manual, now in its 13th printing. We tried to get a comment from Fein and Schneider; oddly enough, they haven't returned our calls.
FICTION WEEKS ON LIST 1 THE DEEP END OF THE OCEAN Jacquelyn Mitchard, Viking, $23.95 7 2 DESPERATION Stephen King, Viking, $27.95 4 3 THE LAWS OF OUR FATHERS Scott Turow, Farrar, Straus & Giroux, $26.95 1 4 EXECUTIVE ORDERS Tom Clancy, Putnam, $27.95 10 5 MY GAL SUNDAY Mary Higgins Clark, Simon & Schuster, $23 1 6 TO THE HILT Dick Francis, Putnam, $24.95 4 7 THE REGULATORS Richard Bachman, Dutton, $24.95 4 8 JACK AND JILL James Patterson, Little, Brown, $24.95 7 9 THE NOTEBOOK Nicholas Sparks, Warner, $16.95 2 10 THE TAILOR OF PANAMA John le Carre, Knopf, $25 1
NONFICTION
1 MAKE THE CONNECTION Bob Greene and Oprah Winfrey, Hyperion, $18.95 6 2 MEN ARE FROM MARS, WOMEN ARE FROM VENUS John Gray, HarperCollins, $23 185 3 THE ZONE Barry Sears, Ph.D., with Bill Lawren, ReganBooks, $22 35 4 THE DILBERT PRINCIPLE Scott Adams, HarperBusiness, $20 27 5 DOGBERT'S TOP SECRET MANAGEMENT HANDBOOK Scott Adams, HarperBusiness, $16 1 6 SIMPLE ABUNDANCE Sarah Ban Breathnach, Warner, $17.95 31 7 HOW GOOD DO WE HAVE TO BE? Harold S. Kushner, Little, Brown, $21.95 6 8 SLOUCHING TOWARD GOMORRAH Robert H. Bork, ReganBooks, $25 5 9 DON'T BLOCK THE BLESSINGS Patti LaBelle, with Laura B. Randolph, Riverhead, $24.95 1 10 UNLIMITED ACCESS Gary Aldrich, Regnery, $24.95 16
MASS-MARKET PAPERBACKS
1 THE RULES: TIME-TESTED SECRETS TO CAPTURING THE HEART OF MR. RIGHT Ellen Fein and Sherrie Schneider, Warner, $5.99 3 2 THE HORSE WHISPERER Nicholas Evans, Dell, $7.50 3 3 THE LOST WORLD Michael Crichton, Ballantine, $7.99 7 4 SLEEPERS Lorenzo Carcaterra, Ballantine, $6.99 10 5 PRIMARY COLORS Anonymous, Warner, $6.99 2 6 SILENT NIGHT Mary Higgins Clark, Pocket, $5.99 2 7 THE WEB Jonathan Kellerman, Bantam, $6.99 3 8 ABSOLUTE POWER David Baldacci, Warner, $7.50 2 9 THE FIRST WIVES CLUB Olivia Goldsmith, Pocket, $6.99 9 10 INTENSITY Dean Koontz, Ballantine, $7.99 3
SOURCE: PUBLISHERS WEEKLY
