Music Article

BROADCAST NO'S

MUSIC VIDEOS YOU'LL NEVER SEE

As many hotel owners can attest, rock & rollers embrace the idea of a disposable culture. Their music videos are no exception. In past years, several bands have scrapped videos they thought missed the mark: Neither Pearl Jam's first version of ''Jeremy'' nor Nirvana's original ''Heart-Shaped Box'' saw the light of MTV. Here are three recent clips that won't make the Buzz Bin either. *Sheryl Crow, ''All I Wanna Do'' The Video: In this never-aired video, the pop balladeer lounges in bed wearing a skimpy nightie, painting her toenails red. Later, she is strapped to a chair and taken on a lightning-paced tour of L.A. The Problem: Although the 1994 video had names behind it (Francis Ford Coppola's son, Roman, directed and Chicago Hope hunk Peter Berg made a cameo), the singer and her label, A&M, shelved it. ''They thought (Crow) looked too sexy,'' says Susan Agostinelli, who represents Coppola at Original Film. ''They wanted the girl next door.'' The video that made it to MTV and VH1 was directed by David Hogan.

*The Stone Roses, ''Love Spreads'' The Video: A seemingly random concoction of images, the video shows, among other things, drifting clouds and a band member dressed as the devil. The Problem: After the video, directed by Mike Clark and the Stone Roses in Britain, made just a handful of appearances on MTV, it was replaced with a new one, shot by Steven Hanft. ''The problem was you couldn't see the band,'' says Roy Hamm of Geffen Records, the British alternative act's label. ''It didn't seem like a good way to introduce them here.'' He also admits the video had an amateurish feel, ''kind of like a home movie . A friend of theirs had done it.''

*Nine Inch Nails, ''Happiness in Slavery'' The Video: Bob Flanagan, a performance artist, climbs into a torture contraption that slowly grinds his buck-naked body into hamburger. The Problem: The stomach-churning footage is far past MTV's standards and practices. ''It's absolutely brilliant,'' says NIN's publicist, Sioux Z. ''But we knew it would be banned.'' Still, the 1992 video has been furtively passed around, earning its codirector, Jonathan Reiss, cult status. Later, Reiss directed another MTV-banned video for Danzig's ''It's Coming Down''-which includes a clip that ends with a nail being hammered through a penis. Says Reiss: ''Most of the crew walked out (during the controversial scenes).''

Originally posted Apr 28, 1995 Published in issue #272 Apr 28, 1995 Order article reprints