News Article

The Times They Really Are A-Changin'

Bob Dylan sells out

When Bob Dylan sold the rights to ''The Times They Are A-Changin''' to an accounting firm for use in one of its commercials, you could have cut the irony with a knife. Dylan devotees were shocked: Not since Nike used the Beatles' ''Revolution'' had fans felt so, well, violated. But now that the floodgates are open, it's only a matter of time before Mr. Tambourine Man starts hawking his other tunes. Below are some endorsements he might consider:

''All Along the Watchtower'': for the Jehovah's Witnesses

''It Ain't Me Babe'': for E.P.T. home pregnancy test

''Forever Young'': for Oil of Olay

''Knockin' on Heaven's Door'': for the American Association of Retired Persons

''Gotta Serve Somebody'': for Denny's

''When I Paint My Masterpiece'': for Dutch Boy paints

''It's Alright, Ma (I'm Only Bleeding)'': for Tampax

''Blowin' in the Wind'': for The Weather Channel

''Lay Lady Lay'': for Sealy Posturepedic.

Originally posted Feb 11, 1994 Published in issue #209 Feb 11, 1994 Order article reprints