Movie Article

MARKETING TACTIC OF THE WEEK

To promote its current film Reality Bites as an epic for the slacker generation, Universal touts cameo appearances by ''such twentysomething icons as MTV VJ Karen 'Duff' Duffy and Evan Dando of the Lemonheads'' in press releases. Problem is, the icons don't show up until the film's end credits.

TREND OF THE WEEK

Cam Goods

Camcorders are making it big in film:

In Philadelphia, Miguel (Antonio Banderas) videotapes a family gathering, and in Reality Bites, aspiring young filmmaker Lelaina (Winona Ryder) shoots footage of her layabout friends.

Originally posted Feb 18, 1994 Published in issue #210-211 Feb 18, 1994 Order article reprints