News Article

A la ''King''

Crunching the numbers for Disney's blockbuster

Clearly, Disney's motto for The Lion King was ''Think Big.'' The summer hit has racked up spectacular numbers — and not only at the box office. Some of the jaw-dropping figures:

*Number of days it took to earn $100 million: 11
*Date by which Disney expects it to earn $200 million: July 29
*Estimated number of people who have seen it in the U.S.: 50 million
*Number of languages it will be dubbed in: 26
*Number of different Lion King items at Toys ''R'' Us: 200
*Number of collectible figures Burger King had ordered for its promotion: 30 million
*Number available after five weeks: 0

Originally posted Jul 29, 1994 Published in issue #233 Jul 29, 1994 Order article reprints

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