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ETC.: It won't be yellow, but a new brick pathway that began construction last week at Walt Disney World in Florida might turn out to be a road to riches. Since June, Disney has persuaded nearly 10,000 park "guests" to pay $96 for what brochures call the "opportunity" to "sponsor" a 10-inch hexagonal brick with the purchaser's name and address sandblasted into it. The bricks will then be laid in a "magical waterfront pathway" running in a circle from the Magic Kingdom. And what's the benefit of sponsorship? "You can visit your brick at any time," says a helpful mousekesalesclerk, which naturally encourages bricklayers to drop an additional wad on park admission.

Originally posted Oct 07, 1994 Published in issue #243 Oct 07, 1994 Order article reprints
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