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A Hit Out of the 'Park'

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Where can Jurassic Park go after becoming the highest-grossing film of all time ($912.3 million worldwide)? If you were anywhere near a video store last week, you know the answer. The dinosaur adventure debuted at No.1 on both the sales and the rentals charts, with the biggest initial shipment of a movie ever (22 million copies, says an industry source). A $24.98 price tag — with tie-in rebates totaling $22.50 — and a huge ad campaign created a Jurassic frenzy well ahead of its Oct. 4 sale date. T. rex and Co. will need that bite to fend off the hugely anticipated Snow White and the Seven Dwarfs, due in stores Oct. 28.

Originally posted Oct 21, 1994 Published in issue #245 Oct 21, 1994 Order article reprints

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