Winner of the Year Oprah's chef, Rosie Daley, whose In the Kitchen With Rosie sizzled, becoming the fastest-selling book of all time. Loser of the Year Random House's Harry Evans, whose $5 million purchase, Brando: Songs My Mother Taught Me, went flat with readers.

Animal Attractions In Songs My Mother Taught Me, Marlon Brando touts pig intelligence. In Dolly, Dolly Parton compares a woman's beauty routine to ''keeping up a racehorse.'' In My Life, Burt Reynolds describes doing ''kind of lewd'' things to a bear rug during his Cosmo photo shoot. And in C'mon, Get Happy, David Cassidy brags of his groupies: ''I could tell them to get down on their knees and bark like a dog.''

Biggest Scam The Diary of Jack the Ripper, the murderer's alleged long-lost journal, which turned out to be a hoax.

The Best an The Worst of 1994 Books New-Lease-on-Life Award To Forrest Gump. Winston Groom's book sold only 30,000 copies when first released in 1986, but Pocket Books printed at least 1.4 million copies of its 1994 movie tie-in edition.

Eager-to-Sleaze Award To Andrew Morton, who told us Princess Digets regular colonic irrigations in Diana: Her New Life; George Mair, who revealed that Oprah's bra size went from 44DDto 36C after she lost weight in Oprah Winfrey: The Real Story; and C. David Heymann, who updated his 1989 bio, A Woman Named Jackie, with claims that she diddled with brother-in-law RFK and, in the face of agonizing cancer, committed suicide.