OPRAH WINFREY
$40,000,000
Who pays: King World
What it buys: One year of work on The Oprah Winfrey Show
Sales pitch: She's the driving force behind TV's top talkfest. Put Jay Leno, David Letterman, and Arsenio Hall together, and you have a rough idea of the size of her daily audience. Plus, that $40 million is simply part of the profits from the show's yearly revenues, which top $150 million.
Buyer beware: Those ratings can't last forever... can they?
Is she worth it? YES

Originally posted Jan 29, 1993 Published in issue #155 Jan 29, 1993 Order article reprints
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