TV Article

High-Potency Ad

Mel Gibson's ad -- The actor urges health buffs to protest the government crackdown on vitamin supplements

Yes, that was Mel Gibson on TV being ambushed by a SWAT team for possession of acid — ascorbic acid, that is. ''Guys, it's only vitamins,'' he pleads, hands in the air. ''Like in oranges?'' The spot, aired recently on a Palm Springs station and slated for a wider release as a public-service announcement later this month, urges health buffs to phone their lawmakers and protest a government crackdown on vitamin-supplement distribution.

''The FDA has been raiding doctors' offices and health-food stores,'' claims the ad's director, Charles Ashira. Mel, known as a vitamin C user, donated his services to the cause.

Originally posted Feb 05, 1993 Published in issue #156 Feb 05, 1993 Order article reprints

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