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First came the American Express ads. Now the cast of NBC's Seinfeld is really selling out with a line of T-shirts, mugs, buttons, calendars, and greeting cards. The Seinfeld products, which use dialogue from the show, include George (Jason Alexander) get-well cards (''I'd like to help, but my neck'').
''In six weeks, we've sold over 100,000 cards,'' says Allan Stark of Andrews and McMeel, the Kansas City, Mo., publisher that created the line.
Cast members are supposed to share in the revenues, but Alexander says he isn't banking on it: ''It's not the kind of thing you plan your kid's college education on, that's for sure.''
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