*Children's books accounted for 30 percent of all books purchased last year. *Goodnight Moon has sold 3.8 million copies since 1947; Where's Waldo? has sold 4 million since 1987. *During the 1980s, spending increased 48 percent for toys and 118 percent for children's books. *Thirty-two percent of all adults say that their parents did not read books to them when they were young. *Women buy 79 percent of all children's books.





