Forget about glamorous escorts, production deals, percentages of the gross. The real mark of a Hollywood star's clout is whether he or she owns a thriving restaurant. And after all, once a star expands his or her franchise from love scenes to lamb chops, today's adoring fans can become tomorrow's meal tickets. In the eateries below, several luminaries give their devotees entree.
* TriBeCa Grill, 375 Greenwich St., New York City
Owner: Robert De
Niro Star's persona: Streetwise artiste Atmosphere: Brasserie in an
ex-factory Star's best-known role: Raging Bull's Jake La Motta
Specialty of the house: Barbecued duck with Asian spices Star's
salary: $1.5 million Average entree price: $20 Wait for a
reservation: 7 days.
* Mulholland Drive Cafe, 1059 Third Ave., New York City
Owner:Patrick Swayze Star's persona: Blue-collar stud Atmosphere: California casual Star's best-known role: Dirty
Dancing's Johnny Specialty of the house: Seared Cajun chicken Star's
salary: $5 million-plus Average entree price: $16 Wait for a
reservation: None.
* Roseanne and Tom's Big Food Diner, 101 Elm, Eldon, Iowa
Owners:Roseanne and Tom Arnold Stars' personas: Working-class folks
Atmosphere: Down-home Stars' best-known roles: Roseanne Conner and
the late Jackie Thomas Specialty of the house: Loose meat sandwich
(her secret recipe) Stars' salaries: Hers: Since syndication, more
than $60 million per year; his: whatever he can get Average entree
price: $4.95 Wait for a reservation: As if.
* Schatzi on Main, 3110 Main st., Santa Monica, Calif.
Owners:Arnold Schwarzenegger, Maria Shriver Stars' personas: His:
All-American success story/fitness tyrant; hers: Kennedy scion
Atmosphere: Romantic Stars' best-known roles: His: The Terminator;
hers: Kennedy scion Specialty of the house: Ahi tuna and asparagus
Stars' salaries: His: $15 million; hers: a state secret Average
entree price: $14 Wait for a reservation: 1 day.
* Planet Hollywood, 140 West 57 st., New York City
Owners:Sylvester Stallone, Bruce Willis, Demi Moore, Schwarzenegger Stars'
personas: Willis: rowdy; Moore: feisty; Stallone: driven Atmosphere:Loud Stars' best-known roles: Willis: Die Hard's John McClane; Moore:
Vanity Fair cheesecake; Stallone: Rocky Specialty of the house: Beefcake-er, burgers Stars' salaries: Willis: $10 million; Moore:
asks $6 million; Stallone: $15 million, reportedly Average entree
price: $10 Wait for a reservation: Not accepted—it's you against the
system.
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