Power 101: 1-25 Most Powerful People in Hollywood

20 KEVIN COSTNER
Actor
Rank last year: 21 Age: 38 High point: Showed himself to be critic-proof by surviving devastating reviews (and a really bad haircut) in the runaway smash The Bodyguard. Next big moves: Besides roles in three films (Clint Eastwood's A Perfect World, Lawrence Kasdan's Wyatt Earp, and Jon Avnet's The War), he's branching out as a producer (the South Pacific epic Rapa Nui, in which he has no onscreen part), casino-restaurant owner in Deadwood, S.D., and miniseries maker (eight hours of Native American history for CBS).

21 ROBERT MORGADO
Chairman, CEO, Warner Music Group
Rank last year: 15 Age: 50 High point: Warner Music Group and its family of labels reaped a record $3 billion in 1992 sales, led by Eric Clapton's Grammy-sweeping Unplugged (12 million copies worldwide). Low points: Warner's megadeals with Madonna and Prince bore little fruit: Erotica's sales stalled, and the Unpronounceable One announced his retirement from recording. And the loss of Warner's distribution deal with Virgin will mean a drop in income.

22 SID SHEINBERG/TOM POLLOCK
Pres., MCA/CHMN., MCA Motion Pic.Grp.
Rank last year: 45 Ages: 58 (Sheinberg); 50 (Pollock) High point: Sheinberg backed Steven Spielberg's directing of Jurassic Park ($700 million worldwide). Next big move: Their promising release schedule includes Al Pacino in Carlito's Way, Michael Keaton in The Paper, and John Goodman in The Flintstones; and bet on an all-out Oscar campaign for Spielberg's Schindler's List. Bottom line: Pollock's strategy of cutting budgets except for a few releases a year seems to be working.

23 LESLIE MOONVES
President, Warner Bros. Television
Rank last year: 26 Age: 44 High points: Now presides over the newly combined Warner Bros. Television (Murphy Brown) and Lorimar (Full House); his pre-Emmy-night party is the TV equivalent of Swifty Lazar's Oscar-night party at Spago. Low point: Too much of a good thing? Moonves was responsible for all four networks' fall Friday-at-8 entries: Against the Grain, The Adventures of Brisco County, Jr., Family Matters, and It Had to Be You. X factor: If Warner Bros. starts a fifth network, will Moonves be the main man?

24 DON OHLMEYER
President, NBC/West Coast
Rank last year: — Age: 48 Why he's up: Installed above Warren Littlefield as de facto programming head for third-place NBC, he's off to a decent start this season with Frasier, the surging Seinfeld, and the promising John Larroquette Show. Low points: NBC won last May's sweeps with sleazy TV movies about David Koresh and Hurricane Andrew; the daytime schedule is a mess, and John & Leeza isn't helping. X factor: Will Jay Leno and Conan O'Brien bring down the peacock's once-solid late-night ratings?

25 JEFFREY KATZENBERG
Chairman, Walt Disney Studios
Rank last year: 28 Age: 42 High point: The money machine Aladdin became the biggest film ($217 million) in Disney history and is expected to set video sales records. Low points: Super Mario Bros., Guilty as Sin, Life With Mikey, My Boyfriend's Back...Katzenberg sang the box office blues all summer. Next big moves: Disney's reported $60 million purchase of arty independent distributor Miramax and Katzenberg's courting of such filmmakers as James Ivory and Tim Burton may help cure the company's Oscar inferiority complex.

Written and Reported by: Tim Appelo, Rebecca Ascher-Walsh, Jess Cagle, Naomi Cutner, Paul Foglino, Bruce Fretts, Nisid Hajari, Bronwen Hruska, Gregg Kilday, Tim Purtell, Benjamin Svetky, and Anne Thompson