The new Gianni Versace men's cologne, Versus, might still be a bit too racy for dear old dad on Father's Day, but at least all the nudity has been removed from its TV ad. The commercial had been airing in Europe and was to make its national debut in New York just before the scent's March 25 U.S. launch-until censors objected to a flash of male derriere. Versace refused to make any cuts, insisting his ad was a work of art. But after stations like WNBC stuck to their no-nudity policies, the spot was de-mooned and is now running nationally. Versace still bills his cologne as the fragrance for the ''rebellious'' man.
TV Article
No Ifs, Ands, Or Butts
Versace removes nudity from TV ads -- The commercial had been airing in Europe and was set to debut in New York
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