Well, The Guy's Name Is Stern

Butt Bongo Fiesta — the video — features beautiful young women allowing their bare behinds to be played like bongos in exchange for fleeting fame and free concert tickets. Who else but Howard Stern, radio shock jock — and, as of Nov. 27, host of a cable TV talk show — could have dreamed it up?

Once again, though, it seems Stern has ''borrowed'' a low concept (see Entertainment Weekly, #143), this time from a ''morning zoo'' team in Portland, Maine. Three years ago, Herb Ivy and Mark Persky, talk jocks at Portland's 100,000-watt WBLM-FM, started butt bongo ''as some kind of silly talent thing,'' says Ivy. Stern, who won't comment, began staging a similar spankfest on his nationally syndicated radio show several months ago. Now he's put out a 90-minute video version, available only through an 800 number, featuring Jessica Hahn and his usual crude cronies in bodacious 3-D.

''I can't believe it!'' bellows Ivy, though neither he nor his partner plans legal action against Stern, who was recently slapped with a $105,000 indecency fine by the FCC. Actually, the pair feel sort of ''honored that Howard could utilize us,'' says Ivy. ''But I'd like a word with Mr. Stern.''