Okay, so you won't find this listed on any Playmate Data Sheet as a Turn-On, but we wouldn't have wanted to miss it: Family Feud's recently concluded ''Battle of the Centerfolds'' is a top contender for the guilty-TV-pleasure- of-the-year award. And it's only January. It turned out the five-day competition between Playmates of the 1980s and Playmates of the '90s was a lot funnier than any recent PlayboyParty Joke. For instance: Name something that can be tinted. Playmate said, ''Doors.'' Survey said, ''Zero.'' Name a red-colored beverage. Playmate said, ''Watermelon juice.'' Survey said, ''Zero.'' When asked to cite something specific that a woman gives a man as a token of love, the dueling teams came up with ''kisses,'' ''cards,'' ''bracelets.'' An expression of love that stumped the Playmates? ''Sex.''
''I think it brought a new perspective to centerfolds,'' says Feudproducer Howard Felsher. ''Ninety-five percent of our feedback has been positive and we're certainly looking at doing it again.''
Even host Ray Combs seemed delighted. He held hands with the contestants during pressure-packed moments, but limited his affection because, as he reminded the audience on several occasions, ''My wife is watching.''