Ed Sullivan was ''a steel-balled power freak.'' Peter Bogdanovich was a ''noted shiksa-hound.'' I Love Lucy's William Frawley had a pet name for his costar, Vivian Vance: ''Old Fat Ass.'' String together several hundred of these unelaborated bits of gossip, and you'll have a fair idea of the nasty, scattershot tone of this picture-laden grab bag of television feuds, nips, tucks, rivalries, vanities, and failures. Penny Stallings, who has reported inventively for PBS' MacNeil/Lehrer News Hour, has grouped her observations by ''shared whimsy'' (small-screen nose jobs get one section, celebrity cat fights another, rumor victims a third) and has relied heavily on unappetizing remarks about age, weight, and appearance. As the observations pile up, what should be a history of TV through its behind-the-scenes embarrassments becomes an endless recapitulation of the gossip itself. But much of the dirt here is disappointingly sanitary (one big revelation: the original Mr. Ed was fired after the pilot episode), typographically inaccurate (one sentence manages to misspell actor Kadeem Hardison's name; the name of his A Different World character, Dwayne Wayne; and the Cazal brand of sunglasses), or, worst of all, wrong: When Forbidden Channels suggests that Roseanne Barr was almost fired from her series for failing to diet, it never quite recovers.
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