'Big' Name Hunting

Another week, another reality-cum-celebrity show to announce: CBS president-CEO Leslie Moonves is working on an all-star ''Big Brother'' to air as early as October. He hopes to feature higher-watt personalities than, say, Barry Williams or Danny Bonaduce (who both appeared on Fox's ''Celebrity Boxing'' special last season).

''People want to do this,'' insists Moonves, adding that he's already secured commitments from certain celebs -- but he declines to name names. And Moonves is still angling for a celebrity ''Survivor,'' despite reservations from creator Mark Burnett, who believes anything less than A-level talent would cheapen the brand. ''You'd be amazed how many people have expressed interest in 'Celebrity Survivor' -- Ray Romano, Steven Spielberg,'' says Moonves. ''We're working on a lot of big stars.''

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