Is nothing sacred? Fruit of the Loom, maker of the all-American men's briefs, has just introduced women's -- gulp -- thongs. ''We're going beyond tighty-whities,'' says advertising VP John Shivel of the new direction. ''We know what women want -- fashion and value.'' Though the geometric-and safari-patterned Skivvies are currently sold at Wal-Mart (3 for $3.48), these undies have top-drawer aspirations: Goody bags containing the un-granny panties were handed out to Britney Spears, Eve, Mya, Natalie Maines, and even Nicky Hilton during New York's FashionWeek. What's next? Christina Aguilera in hootchie Hanes Her Way?
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