Such verdicts could conceivably leave videogame publishers and developers open to massive civil lawsuits. One of the best-known cases is the $33 million filing against the entertainment and videogame industry brought by families of the victims of Kentucky school shooter Michael Carneal. The suit was first dismissed in 2000 and then dismissed again in August by a federal appeals court. Nevertheless, Anderson believes that the gaming industry may one day be held liable for marketing violence to youngsters the same way tobacco companies got nailed for Joe Camel. -- Noah Robischon, with additional reporting by Jeff Hooten