The Prizing

PREDICTION There's just no alternative: Coldplay will win in this category

Coldplay: Andy Cotterill/Camera Press/Retna

Best

SURVEY SAYS ''Coldplay, 'cause they're sexy.'' And easy to digest: ''They're like the alt-rock Sade -- background music.'' And popular (not just with Gwyneth). ''I would be incredibly shocked and disappointed if [the band] doesn't win. They'll be U2-like two or three albums down the line.'' While Grammy perennial Beck may get some votes, one insider concedes: ''I'm a big Beck fan and I can't get through this album.''