The new season of ABC's ''The Bachelor,'' debuting March 26, could play out like the flip side of Fox's ''Joe Millionaire,'' in that the women will think they're dating an ordinary Joe, but they'll find out at the end that he actually is rich. Introduced to the world Monday on ABC's ''Good Morning America,'' he's Andrew Firestone, great-grandson of tire magnate Harvey Firestone and an heir to the family fortune.
''This is a unique opportunity to meet a lot of beautiful women who come into this sincerely... without knowing my last name,'' Firestone told ABC. The 27-year-old, who works in sales and marketing at the family's California winery, said that some of the women he'd dated in the past had been after him for his money. As for how things went with the 25 bachelorettes who didn't know of his wealth, Firestone wouldn't say, in order to keep the show's outcome a secret. ''It was a great experience,'' he allowed.