News Article

The Sweet Smell Of DMX

In the hip-hop world, the ''cameo'' (introducing a lesser-known performer in an established star's project to make the neophyte bankable) has become the tried-and-true trajectory to platinum album sales, cases of Cristal, and a brand-new Hummer. But would the formula work the same in Hollywood? If DMX's movie career -- most recently with the $27 million-grossing Cradle 2 the Grave -- is any indication, yes. Here's a look at the new hip-hop Hollywood paradigm.

MAKE A CAMEO SUPPORTING A BIGGER name DMX made his action-movie debut with a minor role in Jet Li's 2000 Romeo Must Die, directed by rising star Andrzej Bartkowiak.

LAND A MORE PROMINENT ROLE IN ANOTHER STAR'S PROJECT With the help of producer Joel Silver, DMX raised eyebrows and garnered kudos with a gritty supporting performance in 2001's Exit Wounds, with Steven Seagal.

MAKE YOUR OWN STAR TURN WITH THE HELP OF YOUR CELEBRITY FRIENDS DMX earns acclaim and impressive box office returns with Cradle 2 the Grave, thanks to the continued support of Silver, Bartkowiak, and Li.

Originally posted Mar 21, 2003 Published in issue #701 Mar 21, 2003 Order article reprints