MOVIES Estimated amount spent on cinema advertising worldwide in 2002 $800 million
LEBRON JAMES Reported amount of Nike endorsement deal signed by the 18-year-old who is the NBA's expected top draft pick $90 million
MICHAEL JORDAN Amount of first Nike endorsement deal signed by the NBA's greatest player of all time in 1984 $2.5 million
AVRIL LAVIGNE Amount raised for the Iraqi people by the album Peace Songs, which includes her ''Knockin' on Heaven's Door'' cover $100,000+
U.S. NATIONAL GEOGRAPHIC BEE Amount of college scholarship awarded to 14-year-old champion James Williams $25,000
BRITNEY SPEARS Opening online bid for a junior high school book report written by the pop star $300
KILLER WHALES Fine in Canada for petting a wild orca $75
MTV MOVIE AWARDS Ticket price for an upper balcony seat at the celebfest, held May 31 in L.A.'s Shrine Auditorium $50
CHER Minimum price of a ticket to see the superstar's May 22 Milwaukee concert, postponed due to a throat infection $33.75
WIMBLEDON Starting price to indulge your sweet tooth with strawberries and cream at this summer's tennis championship £1.60
