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To his list of accomplishments -- Academy Award winner, Sexiest Man Alive, J. Lo husband No. 3-to-be -- Ben Affleck can now add beauty-product pitchman. As he collects a reported $1 million-plus to shill shampoo and more for L'Oreal Paris, we're dazed and confused imagining new Benified men's hair colors and products: Daredevil Red (''For the blind superhero in you'') or Ben Brulee (''A delectable caramel color''). Later this summer, look out for Gigli Gelee, and next year Jersey Girl Jheri Curl -- in stores and on screens. Oh, and Ben, leave the blond to old gal pal Gwyneth.


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Posted Jun 13, 2003 | Published in issue #714 Jun 13, 2003 | Order Article Reprints