Bay Swatch

Pamela Anderson is selling her unmentionables. Also her jeans and T-shirts. The New York Post reports that the ''Stripperella'' star has signed a deal with United Licensing Group to sell a branded line of lingerie this fall, followed by sportswear, jewelry, and perfume. ''There's going to be lots of logo T-shirts, sportswear, jogging clothes, fun jewelry, and nice shoes,'' United Licensing chairman Jimmy Esebag told the Post.

Marketing consultant Steve Goodman tells the Post that Anderson could rival Jennifer Lopez as a celebrity fashion magnate. ''What is Pamela's niche? She's the quintessential gorgeous American blonde,'' Goodman said. ''With all the talk about the surge in the Hispanic population and the popularity of hip-hop, you can't lose track of good old American sex symbols.'' Um, isn't she from Canada?

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