Box Office Report

Sharp Shooters

''S.W.A.T.'' makes its mark at No. 1 -- The action flick debuts with $37 million over three days, while ''Gigli'' hits the record books (and not in a good way)

LL Cool J, Colin Farrell, ... | 'S.W.A.T.' TEAMWORK Jackson, Farrell, and LL Cool J joined forces to take the top spot
Image credit: S.W.A.T.: Merrick Morton
'S.W.A.T.' TEAMWORK Jackson, Farrell, and LL Cool J joined forces to take the top spot

Instead of ''S.W.A.T.,'' make that ''H.I.T.'' The movie version of the old action TV show topped the box office this weekend with an impressive $37 million, according to studio estimates.

Credit ''S.W.A.T.'''s strong opening to its fantastic cast (including Samuel L. Jackson and Colin Farrell) and a lack of many non-sequel options this summer. In fact, ''S.W.A.T.'' debuted with almost the same figure as ''Charlie's Angels: Full Throttle,'' which opened with $37.6 million earlier this summer.

Also premiering this weekend was the remake of ''Freaky Friday,'' starring Jamie Lee Curtis, which grossed $22.3 million over the weekend and $33.2 since opening on Wednesday. Young girls and their families were drawn by the cute concept and positive reviews, resulting in an improvement on the $17.3 million ''The Lizzie McGuire Movie'' grossed in its first weekend back in May. Good word-of-mouth should keep ''Friday'' in the top five for a couple more weeks.

Third place went to last week's No. 1, ''American Wedding,'' which fell an expected 55 percent to $15.1 million, bringing its 10-day total to $64.9 million. ''Pirates of the Caribbean: The Curse of the Black Pearl'' was close behind with $13.1 million, down only 31 percent. After five weeks, its total now stands at an amazing $232.8 million and shows no sign of slowing down. And ''Seabiscuit'' also held on nicely, slipping 32 percent to $11.9 million in its third week. The horseracing drama has earned $69.5 after three weeks.

As for everyone's favorite punching bag, ''Gigli''? The Jennifer Lopez/Ben Affleck bomb suffered the biggest second-weekend drop of all time, plummeting an absolutely ridiculous 83 percent to $600,000 despite playing in the same number of theaters as last weekend. Its per-theater average for the weekend was a laughable $288. (That's 288 DOLLARS.) After 10 days, ''Gigli'' has earned $5.6 million, roughly one-fifth of the couple's combined $25 million salary. An episode of ''Baywatch'' would probably fare better.

Originally posted Aug 10, 2003

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