You can call Eminem the Candyman, and not just because his name sounds like a crunchy-coated chocolate morsel. Taking a page from Willy Wonka, Eminem has planted three golden tickets in random copies of his protégé Obie Trice's debut CD, ''Cheers,'' 500,000 copies of which ship to stores on Sept. 23. Record buyers who come across one of the tickets win an all-expense-paid trip to Detroit to watch Eminem record his next album.
Trice guest-rapped on one track on ''The Eminem Show'' and acted opposite Eminem in ''8 Mile.'' ''Everybody's always doing the same shit with their records,'' Trice tells Rolling Stone. ''Buy my album, get a DVD, get a free poster, get a piece of my toilet seat. F--- all that s---. When I was a kid I would have given a nut to win something like this.''