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At least it kinda made sense when Modest Mouse licensed ''Gravity Rides Everything'' to hawk Miller Genuine Draft in 2002. Beer, indie-rock bands -- you know, they go together. But do minivans go with ''Everything''? Nissan, whose Quest ad is now using the tune (from 2000's moody ''The Moon & Antarctica''), thinks so.


Posted Sep 12, 2003 | Published in issue #727-728 Sep 12, 2003 | Order Article Reprints