''You our future, Loon!'' proclaims Bad Boy impresario P. Diddy on Loon's self-titled debut, charging the young Harlem MC to revive the once-thriving boutique label. Unfortunately, Loon is more posterboy for a played-out lifestyle -- glitz, guns, girls -- than an actual personality. He just rips off the signature slurred style of former Puff protege Mase and de-energizes it over cookie-cutter melodies. How can Loon possibly be Bad Boy's future if he can't even live up to its past?