Shameless Exploitation In Pursuit Of The Common Good (2003)

Give Newman and his buddy Hotchner points for truth in advertising. Their shameless exploitation extends beyond the Newman's Own salad dressing business the two fell into in 1978 (the profits led them to create the estimable Hole in the Wall Gang camps for seriously ill kids) right to this breezy publication. Half of the book -- the fun, skimmable part -- is an ain't-we-madcap saga of irreverent renegades who do good business despite the advice of stuffy experts. The other half -- fully skippable -- reads like a PR report, with testimonials from campers and Newman's Own aficionados. Great products. Great charitable works. Freeze-dried book.